Scenario Thinking in Market Access

Market access teams used to plan against a relatively stable set of assumptions. Annual strategies, fixed contracting approaches, and static evidence plans were often enough to guide a launch or lifecycle decision. In today’s environment, access leaders are navigating...

Linked EMR + Claims Data for Stronger HEOR Evidence

Manufacturers know that evidence is currency in payer negotiations. Fragmented datasets only tell a partial story that leaves payers skeptical. That’s why linked datasets have become the gold standard for health economics and outcomes research (HEOR). EMRClaims+ from...