Access + Impact: Insights on Patient Services & Market Access
At eMAX Health, we believe better outcomes begin with smarter infrastructure. Access + Impact is where we share perspectives from across our enterprise and cover everything from scalable patient support programs to commercialization strategy and market access innovation.
Explore thought leadership, technology updates, and real-world best practices that help manufacturers deliver access, affordability, and adherence at every stage of the brand lifecycle.
Supporting Caregivers in Patient Services | eMAX Health
Caregivers are the unsung heroes of every patient journey. Learn how eMAX Health Patient Services builds caregiver-ready workflows into modern PSPs.
Preparing for 2026: 5 Priorities for Market Access Leaders
The next wave of IRA implementation will reshape market access in 2026. Learn the five priorities access leaders are focusing on now—policy simulation, contracting agility, data integration, advisory engagement, and alignment—and how eMAX Health Systems helps manufacturers stay ahead with MAVA®, Elasticity™, Contracting ROI, and EMRClaims+®.
Bridging the Divide: How Unified Workflows Solve the Medical vs Pharmacy Benefit Bottleneck
When benefits split between medical and pharmacy, delays follow. Learn how eMAX Health Patient Services unifies workflows to speed access and improve outcomes.
From Insight to Action: Why Many Teams Stall at the Last Mile
Pharma teams collect more payer insight than ever—but many stall at the “last mile” between knowing and doing. Learn how MAVA® clients close that gap with real-time panels, AI-assisted synthesis, and rapid activation sessions that turn payer feedback into measurable launch decisions.
The Next Era of Advisory Panels: Blended Human + AI Moderation
Traditional advisory boards are giving way to continuous, AI-assisted engagement. MAVA® combines human moderation with AI synthesis to deliver rapid, iterative insights from verified payers and providers. Discover how blended moderation is reshaping advisory board culture and enabling real-time collaboration across market access and HEOR teams.
Designing PAPs That Withstand Scrutiny
In today’s compliance-driven environment, Patient Assistance Programs (PAPs) face growing scrutiny from regulators, payers, and the public. Mary Lynn Kelley, President of eMAX Health Patient Services, shares four common “watch-outs” that derail PAPs — and how manufacturers can design programs that are sustainable, compliant, and aligned with their brand strategy.
Linked EMR + Claims Data for Stronger HEOR Evidence
Not all real-world evidence is created equal. EMRClaims+® from eMAX Health links electronic medical records and claims data to deliver comprehensive, payer-ready insights. Learn how connected datasets strengthen HEOR strategies, validate value stories, and give manufacturers the leverage they need in today’s competitive access landscape.
Breast Cancer Awareness Month: Why Speed Matters
During Breast Cancer Awareness Month, it’s important to remember that access delays can be deeply personal. For patients beginning oncology treatment, every day counts. Learn how eMAX Health Patient Services helps manufacturers shorten time-to-therapy through faster benefit verification, Quick Start programs, and adherence supports that keep patients on course.
Data You Can Use: Real-Time Compliance Reporting
In patient services, compliance and speed-to-therapy often feel like competing priorities. But with real-time visibility and automation, they can work hand-in-hand. Explore how continuous compliance oversight is reshaping how manufacturers manage risk, streamline operations, and ultimately accelerate patient access.
The Contracting Curveball: Why Payers Are Moving Beyond Rebates in 2025
Flat rebates are no longer enough. Subscription models, outcomes-based deals, and hybrids are changing the contracting landscape. Here’s why they matter — and how manufacturers can prepare.