The Hidden Cost of Fragmented Intake in Patient Support Programs

In patient services, intake is often treated as an administrative step—something to complete before the real work begins. But when intake arrives through fax, portals, emails, spreadsheets, and duplicate forms, fragmentation becomes the work. And the cost shows up...

Scenario Thinking in Market Access

Market access teams used to plan against a relatively stable set of assumptions. Annual strategies, fixed contracting approaches, and static evidence plans were often enough to guide a launch or lifecycle decision. In today’s environment, access leaders are navigating...

What Payers Will Demand From Evidence in 2026

The start of a new year brings more than refreshed planning cycles, it brings a reset in payer expectations. As 2026 gets underway, payers are signaling that the evidence bar is rising. Traditional endpoints alone are no longer sufficient. Retrospective analyses...