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How Payers Are Scrutinizing Endpoints and What Evidence Resonates Most in 2025

How Payers Are Scrutinizing Endpoints and What Evidence Resonates Most in 2025 For decades, pharmaceutical market access conversations revolved around price. Could a manufacturer justify a premium? Would contracting or rebates secure preferred placement? In 2025,...

The New Normal of Iterative Market Access: Why Static Annual Research is Dead

For years, pharmaceutical manufacturers relied on static research cycles. Advisory boards, annual payer interviews, and one-time market surveys shaped pricing, access, and contracting strategies. The strategy was to gather input once, align internally, and move...

A New Federal Healthcare Advisory Committee: Implications for Pharma Market Access

The Department of Health and Human Services (HHS) and the Centers for Medicare & Medicaid Services (CMS) recently announced the creation of a new Healthcare Advisory Committee—a body tasked with improving how care is financed and delivered under federal insurance...

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Recent Posts:

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