Access + Impact: Insights on Patient Services & Market Access
At eMAX Health, we believe better outcomes begin with smarter infrastructure. Access + Impact is where we share perspectives from across our enterprise and cover everything from scalable patient support programs to commercialization strategy and market access innovation.
Explore thought leadership, technology updates, and real-world best practices that help manufacturers deliver access, affordability, and adherence at every stage of the brand lifecycle.
3 Risks Facing Patient Services: How to Future-Proof Your Program
From regulatory exposure to outdated program models, today’s manufacturers face serious risks in patient services. eMAX Health Patient Services helps mitigate these with flexible models, advanced tech like HealthPACER®, and expert advisory to build scalable, compliant, future-ready programs.
HealthPACER® in Action: Powering Smarter, Faster, Compliant Patient Access
Patient access doesn’t happen by accident—it happens when the right infrastructure is in place. HealthPACER® enables seamless prior auths, real-time support, and hybrid hub flexibility, all while staying compliant and efficient. See how this purpose-built platform delivers where it counts.
How Clinical Insight Shapes Patient Services: A Conversation with Katie Svoboda, BSN, RN
With 38 years of clinical experience, Katie Svoboda brings deep operational insight to patient services at eMAX Health. From home infusion to hybrid hub strategy, discover how her leadership helps build scalable, patient-first programs that improve access and adherence.
Rethinking AI and Efficiency in Patient Services: A Call for Smarter Systems
Many patient support programs add complexity instead of reducing it. In this post, Mary Lynn Kelley, MBA, President of eMAX Health Patient Services, challenges the industry to demand more from technology. Learn how AI and automation can streamline care without sacrificing the human connection.
What to Expect From Patient Support Technology: Simplicity, Speed, and Scalability
Patient services tech should do more than check a box. It should simplify workflows, accelerate time-to-therapy, and evolve with your brand. At eMAX Health Patient Services, our HealthPACER® platform delivers real-time visibility, smart automation, and flexibility to meet your patient access goals.
Striking the Balance: Automation and Empathy in Patient Support Programs
Automation powers efficiency, but human connection drives trust. At eMAX Health Patient Services, we blend tech-enabled tools like HealthPACER® with high-touch clinical support to improve access, adherence, and outcomes. Discover why both matter in today’s patient services landscape.
Beyond Free Goods: Building Scalable, Compliant Patient Assistance Programs
Too many Patient Assistance Programs rely solely on product donation—leaving them vulnerable to inefficiencies, compliance risk, and limited scalability. At eMAX Health Patient Services, we help brands build PAPs designed for sustainability, with flexible models, real-time eligibility tools, and a tech-enabled platform built to grow with your brand.
Health tech is making a difference in areas like data, insight, and early intervention.
Health tech is driving smarter, faster decisions, from real-time data capture to early intervention and payer insight. Discover how technology is reshaping access strategy.
Now Recruiting: Payers and Providers to Join the MAVA® Advisor Network
eMAX Health is expanding its MAVA® advisor network and hiring payers and providers for ~1 hour/month digital engagements. Help shape national access strategy — with no meetings, and fair compensation.
How 340B Expansion Is Costing Manufacturers Billions in Medicaid Rebates
BRG estimates that $6.5B in Medicaid rebates were diverted by 340B in 2024 — and manufacturers are feeling the impact. Here’s what’s happening, and how teams can respond with more agile rebate strategies.