Access + Impact: Insights on Patient Services & Market Access
At eMAX Health, we believe better outcomes begin with smarter infrastructure. Access + Impact is where we share perspectives from across our enterprise and cover everything from scalable patient support programs to commercialization strategy and market access innovation.
Explore thought leadership, technology updates, and real-world best practices that help manufacturers deliver access, affordability, and adherence at every stage of the brand lifecycle.
Is your PSP Program Future-Ready?
As policy shifts, pricing pressures, and compliance demands reshape the healthcare landscape, traditional Patient Support Programs (PSPs) are struggling to keep up. In this post, eMAX Health Patient Services explores why manufacturers must reimagine their PSP strategies to ensure sustainability, regulatory resilience, and brand alignment in today’s high-stakes environment.
Access is changing. The question is whether patient services will keep pace.
The launch of FluMist Home signals a major shift in healthcare delivery, where patients can complete the full treatment journey without entering a clinic. In this post, Mary Lynn Kelley, President of eMAX Health Patient Services, explores what this means for specialty therapies and patient access programs. From benefit verification and affordability support to compliance and safety monitoring, the future of patient services will require flexible, tech-enabled models that can keep pace with evolving care settings.
MFN Deadline Is Here: How Pharma Teams Can Respond Strategically
The Most-Favored-Nation Executive Order deadline has passed. Learn how pharma teams can use MAVA®, Elasticity™, Contracting ROI, and SCORE™ to adapt pricing strategy, validate assumptions, and stay ahead of regulatory enforcement.
From Opinion to Precision: How Elasticity™ Aligns Pricing and Value Strategy
Discover how Elasticity™, built into the MAVA® platform, helps Commercial and Medical teams model real-world pricing and value scenarios side by side. Align internal stakeholders, quantify value, and validate pricing strategy before launch.
Rebate Strategy Decisions Just Got Easier | Contracting ROI with MAVA®
Discover how MAVA™ by eMAX Health helps pharma teams model rebate ROI, forecast market access impact, and make smarter contracting decisions using real payer claims data. Join our expert panel of 5,000+ healthcare leaders shaping pharmaceutical access strategy.
How One Immunology Brand Rebuilt Its Launch Strategy in Just 5 Days
Facing competitive pressure and access challenges, an immunology brand used MAVA® and Elasticity™ to rethink its launch strategy in 5 days, reshaping contracts, evidence needs, and pricing to avoid costly missteps.
Executive Insight: What Pharma Leaders Need to Know – By Julian Casciano, Chairman & CEO, eMAX Health Systems
How are high-performing pharma teams staying ahead in today’s fast-moving market access landscape? Julian Casciano, CEO of eMAX Health, shares insight on building dynamic feedback loops and how MAVA™ supports real-time strategy.
Why Early Payer Validation Is Critical to Evidence Strategy in Market Access
Today’s payers expect real-world relevance, not just more data. Learn why leading access teams are pressure-testing HEOR assumptions early using real-time platforms, and how pre-submission validation helps ensure your evidence package resonates and withstands scrutiny.
Join the MAVA® Advisor Network: Shape Market Access Strategy with Top Pharma Brands
eMAX Health Systems is expanding the MAVA® advisor network. We’re seeking experienced payers and providers to inform global pricing, coverage, and reimbursement decisions. Confidential, compensated, and just ~1 hour/month. Help shape access strategy without added meetings or prep.
How MAVA Delivers Rapid Payer and Provider Insights Without Adding Work to Your Team
MAVA® is a fully managed, consultative insights platform run by the eMAX Health team, designed to give pharma access teams real-time payer and provider feedback in just 5 days. From shaping the right questions to delivering executive-ready output, we handle the work so your team can stay focused.