Access + Impact: Insights on Patient Services & Market Access
At eMAX Health, we believe better outcomes begin with smarter infrastructure. Access + Impact is where we share perspectives from across our enterprise and cover everything from scalable patient support programs to commercialization strategy and market access innovation.
Explore thought leadership, technology updates, and real-world best practices that help manufacturers deliver access, affordability, and adherence at every stage of the brand lifecycle.
AI & Predictive Modeling Are Transforming HEOR
HEOR teams are shifting from retrospective analysis to predictive modeling as payers demand forward-looking evidence. Learn how AI-driven forecasting, scenario simulation, and real-time EMR + claims insights are reshaping value storytelling—and why predictive HEOR is becoming the new competitive advantage in market access.
The Next Evolution in Patient Services: Designing for the Total Access Journey
Access breaks at the handoffs, not the steps. Learn why Total Journey Design is the future of PSPs and how eMAX connects every stakeholder for faster access.
CMS Transparency Rules: What Manufacturers Must Prepare For
The Centers for Medicare & Medicaid Services (CMS) is expanding transparency rules that reshape how manufacturers report pricing, contracting, and value evidence. Compliance is no longer enough. Competitive visibility is now at stake. Here’s how leading teams are preparing for a world where pricing decisions may become public-facing.
Lift-and-Shift Outsourcing Risks | Modern PSP Models
Lift-and-shift outsourcing recreates old PSP problems in new locations. Learn why hybrid, tech-enabled models drive real access improvements — not duplicate delays.
Supporting Caregivers in Patient Services | eMAX Health
Caregivers are the unsung heroes of every patient journey. Learn how eMAX Health Patient Services builds caregiver-ready workflows into modern PSPs.
Preparing for 2026: 5 Priorities for Market Access Leaders
The next wave of IRA implementation will reshape market access in 2026. Learn the five priorities access leaders are focusing on now—policy simulation, contracting agility, data integration, advisory engagement, and alignment—and how eMAX Health Systems helps manufacturers stay ahead with MAVA®, Elasticity™, Contracting ROI, and EMRClaims+®.
Bridging the Divide: How Unified Workflows Solve the Medical vs Pharmacy Benefit Bottleneck
When benefits split between medical and pharmacy, delays follow. Learn how eMAX Health Patient Services unifies workflows to speed access and improve outcomes.
From Insight to Action: Why Many Teams Stall at the Last Mile
Pharma teams collect more payer insight than ever—but many stall at the “last mile” between knowing and doing. Learn how MAVA® clients close that gap with real-time panels, AI-assisted synthesis, and rapid activation sessions that turn payer feedback into measurable launch decisions.
The Next Era of Advisory Panels: Blended Human + AI Moderation
Traditional advisory boards are giving way to continuous, AI-assisted engagement. MAVA® combines human moderation with AI synthesis to deliver rapid, iterative insights from verified payers and providers. Discover how blended moderation is reshaping advisory board culture and enabling real-time collaboration across market access and HEOR teams.
Designing PAPs That Withstand Scrutiny
In today’s compliance-driven environment, Patient Assistance Programs (PAPs) face growing scrutiny from regulators, payers, and the public. Mary Lynn Kelley, President of eMAX Health Patient Services, shares four common “watch-outs” that derail PAPs — and how manufacturers can design programs that are sustainable, compliant, and aligned with their brand strategy.