Access + Impact: Insights on Patient Services & Market Access
At eMAX Health, we believe better outcomes begin with smarter infrastructure. Access + Impact is where we share perspectives from across our enterprise and cover everything from scalable patient support programs to commercialization strategy and market access innovation.
Explore thought leadership, technology updates, and real-world best practices that help manufacturers deliver access, affordability, and adherence at every stage of the brand lifecycle.
Field Reimbursement Visibility: Enabling FRMs Through Smarter PSP Design
Field Reimbursement Managers need more than reports—they need real-time visibility. Learn how modern PSP design and HealthPACER® empower FRMs with actionable insight that drives smarter access strategy.
When “Good Access” Breaks in the Real World: Why Early Signals Don’t Predict Uptake
Winning coverage doesn’t guarantee real-world uptake. Many access strategies break after launch, when early signals fail to predict how products perform in practice. Here’s why coverage alone isn’t enough — and where teams should be looking next.
When Payers Change the Terms Mid-Negotiation: How Access Teams Stay Ahead
Contracting rarely follows the original script. As payer assumptions shift mid-negotiation, access teams need real-time insight to adapt quickly and protect leverage. Here’s how leading teams stay ahead.
Designing Scalable Patient Support Programs That Don’t Break Under Growth
Many patient support programs perform well at launch but struggle as volume grows. This post explores why scalability requires intentional design—covering capacity planning, automation thresholds, and workflow elasticity as core principles for long-term PSP success.
The Contracting Shift Continues: What Payers Are Testing This Contracting Season
As contracting season ramps up, payers are testing subscription pilots, outcomes triggers, and hybrid models alongside traditional rebates. Here’s what’s emerging — and how manufacturers should prepare.
Why Visibility Isn’t One-Size-Fits-All in Patient Support Programs
“Visibility” means something different depending on who’s looking. Brands, FRMs, patient services teams, and compliance leaders all rely on visibility—but not the same kind. This post explores why patient support programs must deliver role-specific views without duplicative reporting to truly support access, accountability, and performance.
From Insight to Activation: Building a Cross-Functional Market Access Operating Model
Insight alone no longer drives access success. Learn how leading organizations activate insight across HEOR, Medical, and Commercial to move faster, stay aligned, and support real-world decision-making.
The Hidden Cost of Fragmented Intake in Patient Support Programs
Fragmented intake slows access, increases rework, and strains patient services teams. Learn how unified intake and case orchestration through HealthPACER® improve continuity and reduce delays.
Reducing Rework in Patient Support Programs
Speed alone doesn’t fix access delays. Learn why reducing rework through better PSP design has a greater impact on time-to-therapy and provider trust.
Scenario Thinking in Market Access
As payer expectations, policy, and pricing dynamics continue to shift, static access plans are falling short. Learn how scenario thinking and simulation help market access teams prepare for uncertainty, and lead with confidence.