Access + Impact: Insights on Patient Services & Market Access
At eMAX Health, we believe better outcomes begin with smarter infrastructure. Access + Impact is where we share perspectives from across our enterprise and cover everything from scalable patient support programs to commercialization strategy and market access innovation.
Explore thought leadership, technology updates, and real-world best practices that help manufacturers deliver access, affordability, and adherence at every stage of the brand lifecycle.
What We Learned in 2025: Five Access Trends Reshaping the Industry
A year-in-review look at five access trends that shaped 2025 — from PAP sustainability to benefit crossover friction — and how PSP models are evolving for 2026.
The New Speed of Strategy: Why Quarterly Access Planning Is To o Slow for 2026
Quarterly planning cycles can’t keep pace with the rapid shifts expected in 2026. Learn why static launch plans are no longer enough—and how continuous payer insight, real-time modeling, and cross-functional activation are becoming essential for modern market access strategy.
The Payer Playbook for 2026: What We’re Hearing From MAVA® Panels Right Now
Payers are signaling exactly how they’ll evaluate price, value, evidence, and contracting in 2026. Based on real-time MAVA® panel insights, this blog outlines the expectations shaping next year’s access environment—and how manufacturers can prepare with clearer evidence, scenario-based contracting, and continuous payer engagement.
The Real Value of Real-Time Data: Faster Access, Cleaner Documentation, Smarter Decisions
Real-time data transforms patient support programs. Learn how HealthPACER® drives faster access, cleaner documentation, and smarter decisions across stakeholders.
Forecast 2026: What Market Access Leaders Expect From the Year Ahead
2026 will bring major shifts in pricing, contracting, evidence expectations, and payer engagement. Learn what access leaders expect from the year ahead—from IRA pressures to AI-driven contracting—and how forward-looking teams are turning uncertainty into strategic advantage with predictive analytics and continuous payer insight.
What 2026 Will Demand from PSP Models: Agility, Visibility, and Integration
2026 will demand PSP models that are agile, compliant, and integrated. Learn the three forces shaping the next era of access and how eMAX is building for them today.
AI & Predictive Modeling Are Transforming HEOR
HEOR teams are shifting from retrospective analysis to predictive modeling as payers demand forward-looking evidence. Learn how AI-driven forecasting, scenario simulation, and real-time EMR + claims insights are reshaping value storytelling—and why predictive HEOR is becoming the new competitive advantage in market access.
The Next Evolution in Patient Services: Designing for the Total Access Journey
Access breaks at the handoffs, not the steps. Learn why Total Journey Design is the future of PSPs and how eMAX connects every stakeholder for faster access.
CMS Transparency Rules: What Manufacturers Must Prepare For
The Centers for Medicare & Medicaid Services (CMS) is expanding transparency rules that reshape how manufacturers report pricing, contracting, and value evidence. Compliance is no longer enough. Competitive visibility is now at stake. Here’s how leading teams are preparing for a world where pricing decisions may become public-facing.
Lift-and-Shift Outsourcing Risks | Modern PSP Models
Lift-and-shift outsourcing recreates old PSP problems in new locations. Learn why hybrid, tech-enabled models drive real access improvements — not duplicate delays.