๐—ฅ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ผ๐—ฟ๐˜† ๐—”๐—น๐—ฒ๐—ฟ๐˜: ๐— ๐—™๐—ก ๐——๐—ฒ๐—ฎ๐—ฑ๐—น๐—ถ๐—ป๐—ฒ ๐—œ๐˜€ ๐—›๐—ฒ๐—ฟ๐—ฒ. ๐—œ๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ช๐—ต๐—ฎ๐˜ ๐—–๐—ผ๐—บ๐—ฒ๐˜€ ๐—ก๐—ฒ๐˜…๐˜?

June 11 marks the end of the voluntary compliance window under the Most-Favored-Nation (MFN) Executive Order.

If your organization hasnโ€™t finalized a pricing strategy, the time for preemptive planning is over. But itโ€™s not too late to respond strategically.

๐—ช๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป๐˜€ ๐—ป๐—ผ๐˜„? While the next steps from regulators are not fully defined, the EO outlines potential enforcement actions, including:
โ–ช๏ธ ๐——๐—ฟ๐˜‚๐—ด ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐Ÿด๐Ÿฌ๐Ÿฐ
โ–ช๏ธ ๐—˜๐˜…๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ฝ๐—ผ๐—น๐—ถ๐—ฐ๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€
โ–ช๏ธ ๐—”๐—ป๐˜๐—ถ๐˜๐—ฟ๐˜‚๐˜€๐˜ ๐—ถ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
โ–ช๏ธ ๐—˜๐˜ƒ๐—ฒ๐—ป ๐—ฝ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ฑ๐—ฟ๐˜‚๐—ด ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฎ๐—น๐˜€

๐—ง๐—ต๐—ถ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐—ฎ๐—ด๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฎ๐˜†๐—ฒ๐—ฟ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐˜๐—ต๐—ฎ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ.
๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฑ๐—ผ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†:
๐Ÿญ. ๐—จ๐˜€๐—ฒ ๐— ๐—”๐—ฉ๐—”ยฎ to gather payer sentiment and validate price thresholds
๐Ÿฎ. ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ ๐—˜๐—น๐—ฎ๐˜€๐˜๐—ถ๐—ฐ๐—ถ๐˜๐˜†โ„ข to test fallback scenarios and model pricing impacts
๐Ÿฏ. ๐—จ๐˜€๐—ฒ ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฅ๐—ข๐—œ to assess rebate tradeoffs and negotiation risks
๐Ÿฐ. ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜€๐—ต๐—ถ๐—ณ๐˜๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—–๐—ข๐—ฅ๐—˜โ„ข to stay one step ahead

At eMAX Health, weโ€™re helping pharma clients answer the hard questions quickly.

Download our MFN Readiness Guide

Contact us to set up a response strategy session.