Think advisory boards are still a once-a-year resort meeting? Think again.
The next era is digital, iterative, and AI-assisted.
The traditional advisory model involved flying in a dozen experts for a weekend of discussion and hoping insights would hold for a full year. But in today’s market, access conditions, evidence expectations, and policy pressures change too fast for static feedback loops. Manufacturers need input that evolves as quickly as the environment they’re operating in.
MAVA® (Market Access Virtual Advisors) is redefining how advisory boards work with a blended model of human + AI moderation that turns episodic meetings into continuous, insight-driven collaboration.
From Event to Ecosystem
MAVA replaces one-time events with ongoing dialogue. Instead of waiting months between sessions, pharma teams can pose questions to a dedicated panel of verified payers, providers, and policy influencers—and receive summarized feedback within days.
The difference isn’t just speed; it’s depth.
By layering AI-assisted synthesis on top of expert moderation, MAVA captures every nuance of stakeholder feedback, distills themes in real time, and highlights emerging divergences that might otherwise go unnoticed.
Why Blended Moderation Matters
Two truths exist:Â
- AI alone can’t replace expert judgment.Â
- Human moderators can’t match the scale and responsiveness of AI.
By combining both, MAVA achieves something new:
- Precision + Context: AI rapidly summarizes input, while subject-matter moderators validate interpretation and add clinical or market nuance.
- Scalability: Conversations can expand to dozens of stakeholders without sacrificing quality or oversight.
- Traceability: Every insight is captured, time-stamped, and available for iterative follow-up.
- Continuity: The same panelists engage repeatedly, allowing insight to mature over time rather than reset with each meeting.
MAVA creates an advisory culture that feels more like a living system than a single event, one that evolves as your strategy does.
Rethinking Advisory Board Culture
This shift is both technological and cultural.
For years, “advisory board” meant annual logistics, travel budgets, and slide decks. Now, it means continuous dialogue, global reach, and real-time validation.
Teams using MAVA aren’t limited by geography or scheduling. They’re gaining a competitive edge by integrating dynamic insight directly into launch planning, pricing strategy, and evidence development.
As advisory culture changes, so does what it means to engage thought leaders. In the next era, engagement is about maintaining an intelligent conversation that never stops.
With MAVA’s blended human + AI moderation, advisory boards are becoming continuous, data-driven ecosystems.
Faster feedback. Deeper context. Smarter collaboration.
Learn how MAVA is reshaping advisory engagement:
Contact info@emaxhealth.net to schedule a demo.
